[Objectives]  To develop an artificial feeding technology for Haptoncus luteolus, an important pollinator of cotton and annonaceous crops, in order will facilitate exploiting the pollination services of this species and assess its vulnerability to transgenic Bt cotton. [Methods]  The growth, development of newly hatched larvae and adult fecundity of H. luteolus reared on artificial feed, rape pollen or luffa flower were measured and compared. [Results]  Survival curves of H. luteolus on these three diets were essentially the same. Compared to those fed on rape pollen and luffa flower, H. luteolus reared on artificial feed had a shorter larval period and longer pupal period. The cumulative number of eggs laid over 20 days by females reared on the artificial feed was higher than that of females reared on the other two diets. Females reared on artificial feed also maintained higher fecundity for longer than those reared on the other foods. [Conclusion]  With the exception of higher fecundity, the biological characteristics of H. luteolus reared on artificial feed are essentially the same as when these insects are reared on luffa flower. Using this artificial feed and related artificial breeding technology could allow the long-term and large-scale feeding H. luteolus under laboratory conditions.